Video is one of the fastest growing types of content on the Internet.
According to comScore, 181 million viewers watched 37 billion videos
in March 2012 and video ads topped 8 billion for the first time ever!
With so many videos being consumed online, the value of video
as a marketing tool is paramount. It drives search results, engages
customers, builds trust and increases conversion rates.
Video Drives Search Results
Video is 53x more likely to appear in a front-page Google result (Forrester)
Search results matter. In fact, videos in universal search results are
said to have a 41% higher click through rate than their plain text
counterparts (ReelSEO). Clearly commanding so much attention from
the average search user, businesses are increasingly adding video to
their marketing mix.
Video Influences Discovery & Engagement
Landing pages with professional video generate 4-7x more engagement and
response rates (SearchEngineWatch)
Today customers are only interested in engaging and interactive
content. They expect that content to be highly intelligent, intuitive and
useful. Online video delivers all of that in a quick and concise way. It’s
less expensive than TV yet still offers editorial and production values
that are just as high. It’s an innovative, engaging and non-intrusive way
of marketing to your customer.