You know what you meant. But is that what your visitors actually read?
One of the most common struggles for business owners—especially those who’ve been doing this a while—is being too close to their own message..
You know your services inside and out. But that depth can make it nearly impossible to see how your website actually sounds to someone who’s never met you before.
You fill your homepage with the right words.
Then someone visits it… and still doesn’t get what you do.
That’s not because you’re bad at writing. It’s because you’re inside the jar, trying to read the label.
Enter AI: Your Unbiased Reader
Here’s where Practical AI (or what some call Applied AI) comes in.
You can drop your homepage copy—or your whole site—into a tool like ChatGPT and ask questions like:
The AI doesn’t have your context, your backstory, or your bias. And that’s the point.
You’ll quickly see whether your messaging is:
It's Not About Being Right—It's About Being Clear
The first time you do this, it might sting a little.
AI might give you a summary of your own business that feels… wrong. But that disconnect is exactly what some of your visitors are feeling too—they just won’t email you to tell you.
They’ll click away.
This isn’t about perfection. It’s about closing the gap between what you meant to say and what people actually hear.
A Fast Prompt to Try:
Copy and paste your homepage (or service page) into an AI tool and ask:
“What can you glean from this? Summarize who this is for, what they offer, and why it matters.”
Then compare that answer to what you thought your site was communicating.
If it matches, great. If it doesn’t—you’ve just uncovered your next opportunity to get clearer.
Practical AI Means Better Decisions, Not Just Faster Ones
This isn’t about turning your website over to a robot.
It’s about using a tool that helps you step outside your own assumptions—so you can sound like yourself, but understood.
If you’re not sure where to start using AI in your business, this is one of the simplest and most revealing ways.
Because the better you understand what your website is really saying, the better chance you have of turning visitors into clients.
