Lisa wanted a new kitchen.
She was tired of the outdated cabinets, the cramped layout, and the worn-out countertops. She imagined hosting family gatherings in a beautifully remodeled space, with a sleek island and modern finishes.
But Lisa wasn’t in a rush.
She spent months browsing Pinterest, watching kitchen makeover videos, and collecting ideas. She asked friends for recommendations, checked out contractor websites, and read online reviews.
Then she requested a few quotes—and… waited.
She wasn’t ready to pull the trigger just yet. She wanted to compare pricing, explore financing options, and feel 100% confident in her decision.
Six months later, she finally made the call.
And who did she choose?
The contractor who had been consistently showing up in her inbox, on social media, and in Google searches.
The one who sent her helpful emails about kitchen remodeling costs, shared before-and-after photos on Facebook, and stayed top of mind while she was making her decision.
That’s how homeowners buy.
Most contractors think marketing is about getting leads today and closing deals tomorrow—but that’s not how it works.
Marketing is a long-term game
If you’re not staying in front of leads, following up, and building trust, you’re losing jobs to the contractors who do.
So if you’re tired of marketing that isn’t working, here’s how to fix it once and for all.
Step 1: Stop Expecting Immediate Results
Most home improvement businesses treat marketing like a slot machine.
They:
Here’s the truth: 80% of homeowners don’t buy immediately.
They:
So if you’re not constantly in front of them, they forget about you—and hire the contractor who stayed on their radar.
Pro Move
Instead of chasing quick sales, build a long-term system that keeps leads engaged until they’re ready.
Step 2: Own Google—Because That’s Where Homeowners Start
Where did Lisa start her search for a Kitchen contractor?
Google.
If your business isn’t showing up, you’re invisible to potential clients.
How to Dominate Google & Stay Top of Mind:
Step 3: Follow Up (Because Most Leads Aren’t Ready Today)
Lisa didn’t hire the first contractor she got a quote from.
She needed time to think, compare, and decide—just like most homeowners.
If you don’t follow up, they forget about you.
How to Follow Up Like a Pro:
Pro Move
Set up a CRM (Customer Relationship Manager) to track and manage every lead—so no potential client falls through the cracks.
Step 4: Build a Brand That People Remember
Not every homeowner is ready today—but that doesn’t mean they won’t be ready in three, six, or nine months.
Most contractors run Facebook or Google ads for a few weeks, don’t see instant results, and quit.
That’s like planting seeds and expecting a full-grown tree the next day.
How to Use Ads the Right Way:
Pro Move
Post 3-4 times per week on social media and email your leads every few weeks to stay relevant.
Step 5: Use Ads to Keep Leads Warm Until They’re Ready
Not every homeowner is ready today—but that doesn’t mean they won’t be ready in three, six, or nine months.
Most contractors run Facebook or Google ads for a few weeks, don’t see instant results, and quit.
That’s like planting seeds and expecting a full-grown tree the next day.
How to Use Ads the Right Way:
Pro Move
The best contractors run ads consistently, not just when business is slow.
The Bottom Line: Marketing Takes Time, But It Pays Off
Lisa's story is how most homeowners buy.
If you:
You’ll win the job when they’re finally ready to buy.
Marketing isn’t about quick wins—it’s about long-term growth.
Want a marketing system that brings in steady leads and helps you book high-value projects?
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