Google Analytics is one of the best tools available for business owners, and it’s absolutely free to set up and use. When used correctly it provides invaluable insights into the state of your web presence.
Sadly, not all website owners use it to their advantage – or even use it at all.
Are you taking advantage of Google Analytics? If you’re not, you definitely you should be. You see, Google Analytics is like a GPS, helping you navigating the wilds of Internet marketing.
Honestly, if you have a website, but you have no idea what it does and how your visitors are interacting with it, then you are missing out on a very important aspect of your online marketing. After all, when you put the website up initially, you had a goal in mind, right? Maybe you wanted get more leads, increase your exposure or just improve your bottom line.
In order to achieve that goal, you need to be monitoring your site’s performance. Even if you are already seeing results, it’s important to understand where those results are coming from, and most importantly, what’s working and what’s not.
For example, if you use social media to promote your business, you should be able to say which social media network is bringing in more qualified traffic than the others. Knowing this can help you make better decisions in regards to future marketing plans, and it can ensure your efforts are more effective and impactful overall.
In an effort to encourage you to use Google Analytics in your own marketing efforts, I have created a short video that can help you understand how to use it, what it does and the kind of information you can get from it. Check it out here and let me know what you think.