For many people, Facebook messenger has become a preferred a preferred method of communication, in the past couple years. They use it to communicate with their family and friends and they use it more and more to communicate with businesses.
According to a recent study, 56% of people surveyed would rather message a business than call customer service. Additionally, 67% expect to message businesses even more over the next two years.
More and more so, not being on Facebook messenger is like not picking up the phone.
With 1.2 Billion users, Facebook Messenger, and specifically messenger bots are the perfect new form of communication for Realtors® to utilize to communicate more effectively with prospects and clients.
You may be thinking, another form of communication, I don’t have time for that! The truth of the matter though is that Facebook Messenger bots will save you time and make you more effective.
Bots help you become available to potential clients 24/7
When a potential seller or buyer reaches out to contact you about their Real Estate needs by filling out a web to lead form, you literally have minutes to follow up with them before they’ve either forgotten about you, or simply moved onto the next Real Estate website, in hopes of getting answers to their questions or needs more quickly. Facebook Messenger Bots help you solve this problem.
Programmed correctly, these bots can not only give a potential client the feeling that their requests are being handled immediately, but they can also pre-qualify the potential lead, ensuring that you spend your valuable time only following up with the leads that have the very best chances of turning into clients.
Messenger Bots allow you to streamline repetitive questions that take up the majority of your time
Facebook Messenger Bots can even help you during your regular business hours, in ways that will free up your time, making you more productive, and in the end, helping you grow your business more quickly. Undoubtedly, day in and day out, you get a barrage of questions from clients and potential clients. The law of averages dictates that many of these people are asking you the same questions. It is not only very tedious answering the same questions, over and over, day in and day out, but it is also a big waste of your already limited, valuable time.
Facebook Messenger Bots are the perfect vehicle to handle these questions that are taking up your valuable time. With a little elbow grease, you can even program a bot to automatically hand the prospect off to you, should they ask the bot a question that it doesn’t understand or can’t answer. It’s like having a fulltime assistant that you do not have to pay, never calls in sick, and always answers the questions, exactly how you would like them answered.
Facebook Messenger Bot Marketing Campaigns Typically Show A 90% Open Rate
Many Realtors® we work with today are looking at new and unique ways to get marketing materials out to their prospects, clients and past clients.
Email marketing, once a very effective vehicle to do so, has eroded with time. On one hand less and less people are wiling to go through the opt-in process that is required for us to obtain their email addresses. On the other hand, on average, only 20% of emails sent are even opened.
Facebook Messenger Bots are simple to subscribe to because as soon as someone starts interacting with the bot, they are subscribed. This makes it seamless and simple form to grow your database.
The single most important reason to use Facebook Messenger marketing campaigns is the engagement numbers. We are seeing marketing campaigns deployed through Facebook Messenger typically garnering open rates of nearly 90%. When you consider that, it’s almost impossible to come up with a single reason why you shouldn’t be leveraging this great technology as part of your Real Estate Marketing strategies.
Want to learn more about messenger bots marketing and how you can use it in your Real Estate Business? Contact Spot On today, and schedule your complimentary consultation.