As a home service business owner, you know that word-of-mouth referrals and traditional advertising aren’t enough to keep your business growing to where you want it to be.
You need a rock-solid digital marketing strategy that brings in consistent, high-quality leads, books more jobs, and maximizes your ROI.
But here’s the brutal truth—most businesses are doing it all wrong.
They waste money on ads that don’t convert. Their websites are glorified brochures that don’t generate leads. They’re invisible on Google. They confuse social media with actual marketing (HUGE mistake).
And worst of all? They have no idea what’s working and what’s not.
So, how do you make sure your marketing is working FOR YOU, not against you?
You start by asking these critical questions 👇
Is My Website a Lead-Generating Machine—Or a Pretty Billboard in the Middle of Nowhere?
Your website is either making you money or costing you money. There’s no in-between.
Here’s what you NEED to ask yourself:
Priority Level: 1000% HIGH
If your website isn’t built to convert visitors into leads, you’re flushing money down the drain. FIX THIS FIRST.
Am I Focusing on the Right Marketing Platforms—Or Just Throwing Spaghetti at the Wall?
A lot of home service business owners think they need to be everywhere.
But the truth is, being on the wrong platforms wastes time and money.
Priority Level: EXTREMELY HIGH
Stop chasing trends and start focusing on what actually works. Facebook, Instagram, Google, LinkedIn—each has a purpose. Know which ones work for YOU.
Do I Actually Have a Marketing Strategy—Or Just a Social Media Presence?
Here’s a wake-up call: Marketing and social media are NOT the same thing.
A lot of home service businesses think that posting on Facebook once a week is “marketing.” It’s not.
Priority Level: CRITICAL
Social media is just one tool in your marketing toolkit. If you’re not using paid ads, SEO, and automation, you’re leaving money on the table.
Am I Targeting the Right Customers, or Just Throwing Money Into the Abyss?
Marketing to everyone is marketing to no one.
You need LASER-FOCUSED targeting to get in front of the right people at the right time.
Priority Level: EXTREMELY HIGH
If you’re not targeting the right audience, nothing else matters. You’re just making noise.
Am I Showing Up on Google—Or Is My Competition Eating My Lunch?
97% of people search online for local services.
If you’re not at the top, guess what? You don’t exist.
Priority Level: HIGH, But Long-Term
SEO takes time, but if you’re not working on it now, you’ll always be behind.
Do I Have an Automated Follow-Up System That Closes More Jobs?
Most home service businesses lose thousands of dollars because they don’t follow up fast enough.
Priority Level: MISSION-CRITICAL
Speed + automation = MORE JOBS CLOSED. Period.
Am I Tracking the Numbers That Actually Matter?
If you don’t know your numbers, you’re flying blind.
You NEED to track:
Priority Level: HIGH – Data doesn’t lie
If you’re not tracking, you’re GUESSING. And guessing = wasted money.
So, What’s the Game Plan?
Not all marketing efforts are equal.
You need to prioritize what gets you RESULTS FAST.
If your digital marketing isn’t getting you consistent, high-quality leads that convert, then something’s broken.
And if you don’t fix it, your competitors will happily take your customers.
Want a no-BS, results-driven marketing strategy that actually works?
Let’s talk.
