Social media is a goldmine for home improvement contractors…
If you know how to use it right.
But most contractors? They're leaving serious money on the table by making these critical mistakes.
If you're not getting consistent leads from social media, chances are you're making at least one of these deadly errors.
But don't worry—I'll show you exactly how to fix them FAST so you can start attracting high-paying clients like clockwork.
Mistake #1: Posting Randomly (or Not at All)
The Problem:
Most contractors post whenever they feel like it—which means they go weeks or months without any updates.
If your last post was from six months ago, guess what? Customers think you're out of business.
The Fix:
Pro Move
Set a calendar reminder every Sunday to schedule your posts for the week. It takes 10 minutes but keeps your brand top-of-mind for homeowners looking to hire.
Mistake #2: Being a Walking Billboard
The Problem:
Most contractors treat social media like a classified ad section—every post is just:
BORING.
People don't go on social media to be sold to 24/7. They go for entertainment, inspiration, and value.
The Fix:
Follow the 80/20 Rule:
Examples of HIGH-VALUE content:
Pro Move
Instead of saying "We build decks," post a photo of a deck you built and tell the story of how it transformed a homeowner's backyard into a dream oasis. Stories SELL.
Mistake #3: Ignoring Comments & DMs
The Problem:
Every missed comment or message is a lost lead.
If someone asks, "How much do you charge for a bathroom remodel?" and you don't reply immediately—guess what? They're moving on to your competitor, who does.
The Fix:
Pro Move
The faster you respond, the higher your close rate. Businesses that respond within 1 hour are 7x more likely to win the job. Set a timer on your phone and check your DMs twice a day!
Mistake #4: Posting Low-Quality Photos & Videos
The Problem:
Blurry, dark, or poorly framed photos? They make your work look cheap.
And if your work looks cheap, potential clients assume you are cheap—which means they won't pay top dollar.
The Fix:
Pro Move
Video is king. Post timelapse videos of your projects in action or quick 30-second clips explaining a recent job. This helps to build trust and shows others that you really know your stuff!
Mistake #5: Not Leveraging Local SEO
The Problem:
If you post on social media without local search optimization, you're making it harder for homeowners in your area to find you.
The Fix:
🔥 Pro Move
Go LIVE on Facebook or Instagram while working on a project. Talk about where you are, what you're doing, and why this homeowner hired you. Social media rewards local content, and you'll pop up in more searches!
The Bottom Line: Social Media = Free Leads
Homeowners are searching for you right now—but if you're making these mistakes, they'll never find you.
Fix these 5 mistakes, and you'll start getting more leads, building trust, and winning high-paying clients without spending a dime on ads.
