Do You Have a License to Send Emails?

December 18, 2023 in Blog, Internet Marketing

You may ask: Do I need a license to send emails?

Well, sort of.

If you regularly send emails through email marketing platforms, such as Keap, HubSpot, MailChimp or ActiveCampaign. You do.

Let me explain.

In an article published in October 2023, Google said: “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.”

Having your emails authenticated is equivalent to the license I am talking about.

In other words – If you send an email from an email marketing platform, the email comes from you. You need to tell the email providers that you allow this platform to send emails on your behalf.

Otherwise, your email may go straight into the junk mailbox or even be completely rejected.

The time to take action is now.

The actions you need to take in simple words:

When sending emails, avoid using @gmail.com or @yahoo.com as your "from" address and use one that is associated with your brand domain instead.
Set up DKIM, SPF and DMARC records.